Television in modern society has more negative effects than positive Outline

Television in modern society has more negative effects than positive effects. Discuss - Outline Example promoting truthfulness and as a source of highlighting societal issues and problems but with the passage of time, it evolved into the form of a central piece of global politics. Nobody is really concerned about the reality and everybody is casting his or her votes on the basis of a whim. The whim that is created in public by media (Jansen, Zhang, Sobel, & Chowdury, 2009) and the so-called social workers are promoting their meaningless activities as beneficial acts for the society. The media and television has recently transformed into a curse rather than a blessing in the current point in time (Kietzmann, Hermkens, & McCarthy, 2011). The audience has to realize the fact that media is indeed promoting violence, untruthfulness and even sexism in the youngsters in order to get higher ratings. Based on the above argument, it can be established that parents must intervene in the lives of their children on a deep level so that the damage that is done by media can be controlled and managed accordingly. Jansen, B., Zhang, M., Sobel, K., & Chowdury, A. 2009. Twitter power: Tweets as electronic word of mouth. Journal of the American Society for Information Science and Technology Vol 60 No. 1,

Unintended Consequences Essay Example | Topics and Well Written Essays - 250 words

Unintended Consequences - Essay Example Although some countries like Cuba and China maintained it. The aim of the country was not to create enemies and stir conflicts such as the Korean and the Vietnam Wars but, such were the unintended consequences. One notable blemish that the US sustained was the infamous massacre in Mr. Lai. In this incidence, platoons marched into the village and killed every person in the village including mothers, children, and infants. Since such occurrence was not something to be proud of, the country imprisoned the man who commanded the execution of the locals in the village. President Richard Nixon, sometime later, ordered that he be transferred to a better and comfortable apartment under house arrest. Ultimately, his sentence was reduced, and he served three years only. The deaths of such huge numbers of innocent people forced America, however powerful it was in the Vietnam War, to retaliate. The idea of subduing more nations through â€Å"foreign aid† and military is still witnessed today, something that is currently referred to as â€Å"Neocolonialism†. The rivalry between the capitalist US and the communist China is still witnessed

Sustainable Design Essay Example | Topics and Well Written Essays - 2250 words

Sustainable Design - Essay Example It is first remarkable that, as Yeang, p. 413, 2007, puts it concisely - "Nature regards humans as one of its many species. What differentiates humans is their capability to inflict devastating changes on the environment".3 One of the major human activities that hugely and adversely affect the environment is the burning of fossil fuels to produce energy for other down line human activities. It is now notable that fossil fuels, even in the first parts of the 21st century, still remain the major energy source. Thus, it stands to good reason that any project that can run on low energy consumption is a profitable one. This is in two senses - firstly, with low consumption of fossil fuels low emission of harmful gases is possible and, secondly, the low consumption of fossil fuels enables energy planners to buy more time to develop alternate sources for future consumption when it is believed that all fossil fuels on Earth will be completely exhausted. This paper, thus, is concerned entirely with one such human project - human architectural activity - that is being designed to consume low energy and produce low emissions. This is what is currently being defined as sustainable architecture. The first part the paper discusses sustainability, its definition and global perceptions and the second part is a critical review about a sustainable development in London, called BedZED, as a successful example, its analysis and evaluation of its various environmentally friendly features. Ecodesign: Yeang4 defines ecodesign, which may be taken as sustainable design in this case, as a built environment that is fully integrated within its natural environment. It is taken here that the concerned 'built environment' is the sustainable architecture that this paper is in search of. Yeang (2007), furthermore, severely cautions against misconceptions that technology alone can provide sustainable architecture. He states that simply putting a set of technologies commonly acknowledged as green such as solar arrays, photovoltaic, biological recycling systems, building automation systems and double-skin facades into a building can merit the term ecodesign. Also, if a high mark in a green-rating system can hardly be construed as satisfactory reason to call the built environment sustainable architecture(Yeang, 2007). Instead, Yeang (2007) implies that ecodesign, or sustainable architecture, can only be operational when the entire building interacts with its natural environment in such a manne r that all its inputs and outputs sustain the ecosystem within which it is built without upsetting its delicate balance of secure survival. In this sense Yeang (2007) believes that not only the building but all its associated activities, such as transportation, for example, must be integrated into its ecosystem where he implies

Effectiveness of Carling Marketing Campaign Coursework

Effectiveness of Carling Marketing Campaign - Coursework Example The above lines are not only mere scholarly phrase from two renowned research scholars but core essence of this piece of work. According to the above phrase of Mizik and Jacobson (2008), modern marketing managers face challenges regarding quantifying the outcome of marketing effort such as promotional campaign, advertising campaigns etc. Nias (2013) reported that Carling has launched  £10m campaign of â€Å"refreshingly perfect' strapline† on 1 June, 2013. Molson Coors Brewing Company (UK) Ltd is parent company behind the Carling brand (Carling, 2013a). In the next section, the researcher will shed light on background of the research problem in this piece of work. Background Section Carling has launched a new advertising campaign, which has budget estimation of  £10 million, and they have hired a professional market research agency in order to conduct consumer research regarding the effectiveness of the campaign. In the background section, the researcher will not only try to understand alcoholic beverages market of UK in order to understand competitive positioning of Carling but also try highlighting theoretical aspects like how advertising works/how advertising effectiveness is measured. Part A- Marketing Environment of Carling Major market for Carling is UK hence the study will analyze the marketing environment of Carling in context to overall market for alcoholic beverages of UK. Collis, Grayson and Johal (2010) reported that UK households spend  £15 billion/annum for consuming alcoholic beverages. Hence, total market size of alcoholic beverage industry of UK is  £15 billion. UK based consumers spend at least 15% to 18% of their total expenditure food and drink on alcoholic beverage consumption.... c beverages market of UK in order to understand competitive positioning of Carling but also try highlighting theoretical aspects like how advertising works/how advertising effectiveness is measured. Part A- Marketing Environment of Carling Major market for Carling is UK hence the study will analyze the marketing environment of Carling in context to overall market for alcoholic beverages of UK. Collis, Grayson and Johal (2010) reported that UK  households  spend ?15  billion/annum for consuming alcoholic beverages. Hence, total market size of alcoholic beverage industry of UK is ?15  billion. UK based consumers spend at least 15% to 18% of their total expenditure food  and  drink  on alcoholic beverage consumption. Carling is known for their beer products while UK government has imposed tax duty in the range of ?5.09 to ?19.12/ hectolitre on beer products depending upon the extent of alcohol (HM Revenue & Customs, 2013). Collis, Grayson and Johal (2010) pointed out that price elasticity for Beer products lie in –0.25 to -1.00 which shows that beer is seen as substitute of alcohol by British customers and price plays significant role forecasting the demand for beer products. Price elasticity of beer products in UK for last 50 years can be depicted in the following manner. Figure 1: Price Elasticity of Beer in UK (Source: Collis, Grayson and Johal, 2010) It is evident from the above econometric estimation, demand for the beer decreases by two fold by one fold increase in price. As UK is still struggling with lag effect of previous economic recession and sovereign debt crisis, price of the beer products has significantly increased which negatively affected demand for beer products. Stagnant sales growth of UK alcoholic beverages industry can be depicted in the following

Project Management for Business--The failure of Fire Control Essay

Project Management for Business--The failure of Fire Control - Essay Example Moreover, in December 2010, the department cancelled the project after reviewing that it would not be delivered within the planned timeframe. The project examines why the department failed to convey the project and the extent to which it minimized the waste arising from the final decisions to terminate the project. Project management advances the coordination, control and planning of diverse and complex activities of commercial, industrial, management change, and IT projects.Moreover, thedevelopments of projects share common similarities in the projection of ideas and activities into new ventures’. This report entails a fire control project, aimed at improving the efficiency, technology and flexibility of English fire and rescue service by replacing forty-six local control rooms with an effective network of nine purpose-built regional control centers. Besides, the control centers use national computer system that handle calls, manage incidents and mobilize equipment. Consequently, the main purpose of this project was to predict and foresee many dangers’ and problems as possible during the planning and organization of activities to finish the project successfully. It started before the incorporation of any resource and continued until all work was finished. The development of the project incorporated other parties such as a project manager and relevant stakeholders in information technology (IT). According to the National Audit Office (2011), suggests that the aim of a project manager is to ensure that the result satisfies project sponsors or purchasers and principled stakeholders within the promised timeframe. Furthermore, the project was not to use more money and other resources than those originally included in the budget. Following the cancelation of this project, the report addresses the department for communities and local government, to ensure that organizations learn lessons from mistakes

Pricing policies Essay Example for Free

Pricing policies Essay The main Factors that affect the price being charged by your chosen business for their product/service The pricing decisions for a product are affected by internal and external factors. A. Internal Factors 1. Cost While fixing the prices of a product, the firm should consider the cost involved in producing the product. This cost includes both the variable and fixed costs. Thus, while fixing the prices, the firm must be able to recover both the variable and fixed costs. 2. The predetermined objectives While fixing the prices of the product, the marketer should consider the objectives of the firm. For instance, if the objective of a firm is to increase return on investment, then it may charge a higher price, and if the objective is to capture a large market share, then it may charge a lower price. 3. Image of the firm The price of the product may also be determined on the basis of the image of the firm in the market. For instance, HUL and Procter Gamble can demand a higher price for their brands, as they enjoy goodwill in the market. 4. Product life cycle The stage at which the product is in its product life cycle also affects its price. For instance, during the introductory stage the firm may charge lower price to attract the customers, and during the growth stage, a firm may increase the price. 5. Credit period offered The pricing of the product is also affected by the credit period offered by the company. Longer the credit period, higher may be the price, and shorter the credit period, lower may be the price of the product. 6. Promotional activity The promotional activity undertaken by the firm also determines the price. If the firm incurs heavy advertising and sales promotion costs, then the pricing of the product shall be kept high in order to recover the cost. B. External Factors 1. Competition While fixing the price of the product, the firm needs to study the degree of competition in the market. If there is high competition, the prices may be kept low to effectively face the competition, and if competition is low, the prices may be kept high. 2. Consumers The marketer should consider various consumer factors while fixing the prices. The consumer factors that must be considered includes the price sensitivity of the buyer, purchasing power, and so on. 3. Government control Government rules and regulation must be considered while fixing the prices. In certain products, government may announce administered prices, and therefore the marketer has to consider such regulation while fixing the prices.

Pressure Pulse Production of Train Passing to Adjacent Line

Pressure Pulse Production of Train Passing to Adjacent Line This topic concerns the pressure pulse produced by one train on another being passed on an adjacent line. Although studies of this phenomenon had been undertaken for research and development purposes during the 1970s, a need to quantify the magnitude of the effect for existing and future high speed service routes arose in the late 1980s due to adverse comments from train users. The comments were relatively rare, but mainly centred around passengers being startled by the banging of doors (particularly of external sliding doors used on some types of Multiple Unit) and windows (particularly hopper windows) when passed by other trains at high speeds. In addition, coffee and other drinks resting on tables on the side adjacent to the Fast line, mainly in other HSTs, were regularly spilt by passing HSTs. This was caused by a rapid displacement of the coach wall against which the tables rested. Although the events could not be called serious, it was evident that a criterion was needed for the design of new trains for the: i) Door and window mounts and for the structural side-wall stiffness of vehicles likely to be operating on high speed routes ii) Future high speed train nose shapes, (as it was known that it was the aerodynamic shaping, as well as speed, of the source train that sized the pulse magnitude). Subsequently, tests were undertaken by the Research Division of BRB in 1988 to assess the magnitude of the largest pressure pulses produced by service trains at that time. Tests were undertaken on ECML with a test vehicle being passed, during both static and moving tests, by a number of service trains. Of particular interest was HST, as it was often the offending train and was operating at speeds up to 125 mi/h on tracks at a nominal spacing of 3.4m. In some places, track spacing was known to be less than this and, of course, considerably more than this in other places. In addition, the Class 91 loco was being produced and it was necessary to choose a criterion bearing in mind future operation of the IC225 train (also on ECML). In that event, it was decided during discussions between the senior managements of the Research Division and the IC225 Project Team that IC225 operation at 225 km/h should form the limiting condition for defining the pulse limit. At that time, prior to tests being undertaken with Class 91, it had been assumed that the pulse characteristics generated by the nose shape of the Class 91 would be similar to HST, and therefore that a criterion based on an HST result scaled up from 125 mi/h to 225 km/h (140mi/h) should be adopted. Results from the tests produced a mean value, (taken over several passes at different track spacings and speeds of both trains), for the HST normalised to 3.4 m nominal track interval, which was given by the non-dimensional parameter, à ¯Ã‚ Ã¢â‚¬Å¾CP = 0.6. At 225 km/h, this equated to 1.44 kPa peak-to-peak amplitude. Subsequent tests with IC225 showed the Class 91 to have slightly better characteristics than HST, but the 1.44 kPa value was adopted for future project design purposes. An indication of this is given in the attached letter involving a proposed lC250 development for WCML operation written by the Technical Director (Research) of British Rail Research to the Project Director IC225. It is important to note that, in this letter and elsewhere, the 1.44 kPa criterion was defined in association with 3.4 m track spacing. Similarly, acceptance tests undertaken during development work on new train designs were checked against a limit of 1.44 kPa at 3.4 m track spacing. Further, BR Research advised that, for practical purposes during track tests, compliance with the criterion was to be checked against a measurement taken at mid-window height on a stationary observing train on straight track on a calm (no wind) day. The result then was to be corrected to nominal 3.4m track spacing. Observations In the same way as for the original tests and for the nominal service condition chosen by Research and DMEE management, there will be circumstances now when 1.44 kPa is exceeded. For example, movement of the observing train, the presence of cross-winds, reduced track spacing and track curvature can all increase the pulse amplitude. Thus, it is important to adopt this specification of the reference set of conditions under which the criterion is to be met. Note that the above implies that rolling stock operating on high speed routes should be structurally designed to a criterion in excess of l.44kPa for the train passing pressure pulse case. For the proof load case of unsealed trains, this will usually be covered by the Q.5kPa specification for vehicle body structures (see Railtrack Gp. Stds. GM/TT0l22, GM/TTOl23, GM/RC2504). Sealed trains will be covered by their own more stringent limits. However, fatigue load cases particularly for unsealed trains may need to incorporate higher values associated with regular exceedances of the 1.44 kPa value. It would appear, therefore, that the original Railtrack Spec. for WCML mistakenly omitted reference to 3.4 m track spacing in its definition of the conditions under which the 1.44 kPa criterion   should be met. Incidentally, the corresponding Railtrack Spec. for ECML does define 3.4 m as the reference condition.