Life Savers Soda - Marketing Plan Essay Example | Topics and Well Written Essays - 9750 words

Life Savers Soda - Marketing Plan - Essay Example The process entails hiring several food experts and a select few to criticize and offer suggestions that will improve the taste of the company’s beverage product. Price. The company will sell the Life Savers Soda products at reasonable prices (Gitman 295). The reasonable price does not necessarily mean the lowest price. The company will sell the prices at $ 1.0 lower than the top selling brand in the market. The low price will ensure easy encroachment into the competitor’s current market share. Place. The company will sell the products at a place that current and future customers can easily reach (Jooste 4). The products will be sold at grocery stores and other retail outlets. Initially, the products will be pilot-tested in the grocery stores and malls in Los Angeles, California. With the high population, the there is a projected high demand for the company’s life savers’ Soda products. Promotion. The company will advertise the products in the four media outlets. The company will advertise the many health invigorating benefits of drinking one Life Savers Soda a day. Likewise, the company will advertise the advantages of drinking the product’s vitamins and mineral increases. The company will advertise the product’s benefits in one radio station. The company will also advertise the health uses of the product in one television spot. The Company will send its promo sales persons to distribute leaflets or flyers to people visiting the mall and grocery entrance doors. The company will set up a website, www.lifesaverssoda.com or one of similar importance, to generate online revenues. After the three month Los Angeles pilot project, the company will replicate the same marketing plan within the California state. When the product sales figure is high enough to generate enough profits, the company will sell the product to all 50 states of our nation. Sports Promotion. The company

Vertigo Essay Example | Topics and Well Written Essays - 500 words - 1

Vertigo - Essay Example Scottie is coerced into early retirement due to a duty incident that made him develop acrophobia. Acrophobia is entails very high fear levels of heights. Scottie also develops the vertigo effect, which is characterized by rotational motion and false sensation. Scottie is given the private investigator task by Gavin Elster, to monitor the strange behavior of his wife called Madeleine. The film applied effective techniques for screenplay development. One technique is the dolly zoom technique. Dolly zoom effect involves the in-camera effect which distorts perspective. The distortion aims at illustrating the disorientation effect that adequately communicates the acrophobia condition of Scottie (Sipos 76). The story in the film is communicated through pictures. The rooftop chase that led to the policeman’s death explains the imagery effect of the acrophobia and vertigo effect. The image shows Scottie attempting to manage his fear; however, his friend Midge Woods identifies severe emotional shock as the most appropriate cure for his condition. The attempts to manage the acrophobia and vertigo effect, aims at minimizing related accidents, traumas, fatalities and injuries, which arise from the condition. The screenplay shows Scottie following Madeleine, his wife. Madeleine shows physical and emotional characteristics of a person who is possessed. Scottie reluctantly follows Madeleine to the florist, then to Carlotta Valdes’ grave, and finally the art museum to stare at the Portrait of Carlotta. The mysterious nature of Madeleine is further illustrated when Scottie fails to find her at the McKittrick Hotel. A local historian communicates that the image of Carlotta is mysterious because she committed suicide. Gavin illustrates that Carlotta is the issue possessing Madeleine, and also that Carlotta is the great-grandmother of Madeleine. Dramatics

Energy Drinks Research Essay Example for Free

Energy Drinks Research Essay Many energy drinks are found in the market and many people are consuming them without knowing the bad effects on their health, having the misconception that they help in enhancing and boosting the body energy. Ingredients: Other than the caffeine and carbohydrates energy drinks contain: B vitamins: Energy drinks contain B vitamins that exceed the daily-recommended amounts. Gingko: German pharmacological studies suggest that this herb increases blood flow to the brain and may be effective in treating depression and short-term memory loss. Guarana: An herbal stimulant popular in Brazil. The reason guarana is so stimulating is that it contains two to three times the caffeine of coffee. Carnitine: A compound generally found in animal foods thats theorized to enhance fat burning and improve endurance performance. Mechanism: Energy drinks cause many things that include: Insomnia and alertness: Most energy drinks contain caffeine and herbal stimulants that stimulate the central nervous system, giving a sense of alertness. This stimulation can cause a person who is sleepy to wake up. However, it can also prevent a person desiring to sleep from dozing off. In addition, the caffeine in energy drinks blocks the effects of adenosine, a chemical in the brain involved in sleep. This in turn activates neurons in the brain as though there were an emergency, often preventing sleep and causing insomnia. Increased heart rate: When caffeine blocks adenosine and the neurons are activated, the pituitary gland releases adrenaline. This hormone makes the heart beat faster and consuming the large dosage of caffeine found in energy drinks can lead to high blood pressure and heart palpitations. Increased blood sugar: When adrenaline is released into the system, this causes the liver to release extra sugar in to the bloodstream for energy. In addition, energy drinks contain high amounts of sugar, which can be digested easily and also used as a quick source of energy. When consumed, the body experiences a sugar high then often crashes. The sugar enters the bloodstream, provides a blast of energy and when the sugar is burned up, 30 to 45 minutes later, the body usually experiences a sugar crash. At this time feelings of dizziness, slowed reflexes and decreased performance may occur. Dehydration: Caffeine is a diuretic or a substance, which causes urination. The caffeine in energy drinks causes the kidneys to move extra fluid into the urine, which can lead to dehydration if done while sweating during exercise. The high levels of sugar in energy drinks slow the absorption of water that dilutes the sugar in the bloodstream, enhancing dehydration. Also, consuming a drink with a high sugar concentration before an athletic performance can cause gastric distress and diarrhea, resulting in dehydration. Energy: Most energy drinks contain large amounts of caffeine, which can provide a temporary energy boost. Some energy drinks contain sugar and other substances. The boost is short-lived, however, and may be accompanied by other problems. Side Effects: Energy drinks can cause inflammation in the stomach; bleeding and ulcerations in the duodenum. While consuming energy drinks alone will not damage your liver immediately, prolonged consumption of certain ingredients in popular energy drinks may have ill long-term effects on your liver. For example, many energy drinks contain herbal concentrate products like kava kava or taurine. An overabundance of either of these herbal supplements can lead to liver damage or liver failure. For example, consuming large amounts of taurine may lead to complications in individuals with type-2 diabetes. Caffeine and Guarana affect the adenosine receptors in the brain. Caffeine also cause dopamine to be released in greater amounts which makes you feel more alert and energetic and happy though it does not provide any energy. Resources: http://www. deseretnews. com/article/635202412/What-ingredients-do-energy-drinks-have. html? pg=all http://www. ehow. com/about_5256218_do-energy-drinks-affect-body. html Books: The Nutrition Bible, by Jean Anderson.

Elements Of Quality Culture Management Essay

Elements Of Quality Culture Management Essay Indeed, quality culture starts with top management. There need to be top management leadership to drive this culture of quality across the organisation. For this to happen, business leaders and managers must have the commitment in setting up quality control programmes, strategic planning for quality and provide resources for quality. In addition, top management leadership role is also a distinguishing element of a quality culture. Adopting a democratic leadership style where workers are not punished for errors and failures and that continuous learning is what prevails in the organisation. Management attitudes should be towards treating employees as members and remove barriers of superiors or subordinates. This suggests to everyone that the work of all members of the company is important and adds value to the final outputs. Members of the organisation should focus on the purpose for which they are all here: To get better and better at creating that mutually beneficial relationship bet ween them and their customers. Therefore, the authority of the top management is to support the mutual interests of its team openly and conscientiously. Employee focus Understanding employee Employee, being the most prominent factor of production, needs to be given consistent attention by management. Their current skills and competencies (both technical and interpersonal) need to be assessed continuously through performance management programmes, the SERVE model for service competencies among others and training should be given as and when needed. Alternatively, managers must be attentive on the needs of employees with proper rewards and incentives programmes being conducted. For sustaining a quality culture, it is also vital to consider the non-work aspect of employees such as marital or family problems, financial or other social problems. Employee empowerment Management cannot on its own make quality a driving force of the organisation. Employees are those who are involved in processing and marketing the companys product. As such, employees should be empowered to make timely, accurate and valuable decision with regards to improving the quality of the companys product or service. Moreover, in some cases, empowerment may also in circumstances where the employee has to delegate some powers and authority to his/her colleagues with the sole aim of improving quality of service. However, effective empowerment involves appropriate training given to employees, management monitoring of the decision and review and feedback given to management. Involvement and participation of the employee Employee involvement programmes (EIPs) can take a variety of forms including: job participation, consisting of permanent programmes in which employees take a formal, direct role in decisions relating to quality issues; consultative participation with top management to improve their production lines, including long-term interventions like quality circles, employee suggestion schemes, brainstorming sessions, in which employees opinions are sought as managers engage in decision making regarding quality issues over the long term. On the other hand, employee participation will be at the board where discussions are held between managers and/or employees over issues that requires employees and/or management ideas and suggestions. Customer focus The impetus for quality improvement begins with the customer. Customers are drawn to products and services of a particular organisation because they feel their needs and expectations are met or exceeded by these products and services. The bottom line for the customer has always been whether he or she obtains the products and services desired. For this reason, a focus on customer needs and expectations is recognised as the key to quality improvement by Demming, Juran, Crosby, and other pioneers of TQM. Therefore, customer driven values would be firstly to adopt a user based quality approach whereby the quality is based on what the customer wants since he/she has always reason. Furthermore, there should be a change in management/employee attitudes as well; the door should always be left open for maintenance and advice. Continuous improvement and Innovation A quality culture requires organisations to embrace continuous improvement and kaizen throughout their processes. This approach assumes that employees are the best people to identify room for improvement, since they see the processes in action all the time. A firm that uses this approach therefore has to have a culture that encourages and rewards employees for their contribution to the process but to meet the highest standard possible at any time. In line with this continuous mechanism, management should allow room for innovation and creativity, work alongside the research and development, and invest massively in the development and new products based on customer requirements. Partnering with suppliers Suppliers are probably among the most important stakeholders for businesses in quest for a sustainable quality culture. This is because, the essence of quality starts with the inputs of production which normally constitute of a greater proportion of raw materials and components. The values that the organisation needs to holds vis-a-vis its suppliers are not as stakeholder but as partner for the longer term. Clear emphasis should be laid on the quality of raw materials. The organisation could make an agreement by having quality control officers at the warehouse of the supplier. In addition, quality is also about the delivery of inputs which requires the principle of just-in-time where raw materials and components arrives at the factory as and when needed therefore reducing the cost of storage but also keep the materials at the standard required for production. Performance measures Quality standards are imperatives if quality is to be consistent in an organisation. However, using quality standards as performance measures will give employees room for continuous improvement in their skills and competencies. The culture that needs to prevail in the organisation is that performance of employees needs to be assessed with regards to quality standards and not based on the quantities of output produced. Communication In order to have a dominant quality culture prevailing in the organisation, open, honest communication is vital. Dishonest communication is the kind of communication that leads to misunderstandings which frequently create problems on the job. In an environment where open communication is a stated value, such dishonesty in how people interact with each other makes little sense and therefore quality is reached in terms of conversations, discussion and sharing of ideas. Another essential element of a quality culture is empathy which is to do with proactively seeing the world from the perspective of others-other members of the company, customers, suppliers, the community. It is having a sense and appreciation of their problems, their abilities, and their behaviours. Finally, in connection with empathy, members of the organisation need to have active listening skills by suspending judgements. Team building Individual success depends on how everyone in the company works together, and the companys success depends on all individuals doing their work well. This crucial element of quality culture encourages the development of teams and teamwork when collaboration is appropriate to execute work. In organisations with this value, people examine the tasks that need to be done. They then look at the interdependencies among people involved and organised teams around these tasks. The commitment and inclination to teamwork in a culture with this value will indeed be naturally extended to suppliers and customers. Ultimately, the teambuilding exercise will help remove barriers and class differences among people and work towards implementing total quality across the organisation.

Functionalism And Physicalism :: essays research papers

Functionalism and Physicalism While acquiring knowledge on the topics of Functionalism and Physicalism, I ran across many disagreement between the two. Interestingly, those disagreements gave me an impression of different sides arguing with their own support from their own theories. As if an Arabian and a Roman were arguing about whether the number eleven is an "Arabic" number or a "Roman" number. Though, as I read more and more of the readings (especially Putnam's), I started to see a pattern that led me to think that maybe Functionalism is compatible with Physicalism after all; that these two theories can coexist. The claim above is based on the information gathered in the two readings assigned and therefore, I should go step by step in order to arrive at my conclusion that they can indeed coexist. First, I draw Ned Block's elaboration on Metaphysical Functionalism as a start of my argument. As Block suggests, Metaphysical Functionalism is mainly concern about what mental states are; instead of a psychological explanation (Block, p. 172). Moreover, they concern themselves with mental state type; not a specific token of the type. As in the case of pain, they are concerned with a mental state called pain, and not of particular pains (i.e. stomach-ache, pin-pricks, etc.). But, according to Putnam, if the Physicalists does indeed attributes the name "physical states" to the enormous number of mental states we humans have, then, I think it would be impossible for them to be concerned only with the type and not the tokens. But once they started to consider each specific pain (token), they will have to ascribe a different physical-chemical state to each token-state. Ultimately, the common thing "to all pains in virtue of which they are pains (Block, p. 172)" cannot be put in terms of a single physical state. Recall that the same problem does not exist in the consideration of Functionalism because Functionalism concern itself basically with the causal relations between these tokens and not a particular one. Therefore, the common thing that exists in Functionalism "to all pains in virtue of which they are pains" is actually the

Diabetes: Prevention and Treatment Essay -- Diseases/Disorders

Public health emphasizes the importance of prevention and proactively taking care of one’s body. As people grow older, they must follow certain guidelines to ensure that they age healthily and successfully. One of the biggest concerns facing the aging population is chronic diseases. Chronic diseases are long term diseases that have a slow progression. Once chronic diseases pass â€Å"certain symptomatic or diagnostic thresholds,† they become a permanent aspect of an individual’s life because â€Å"medical and personal regimens can sometimes control but can rarely cure them† (Albert and Freeman 105). One chronic condition that is a cause of concern is diabetes. Diabetes is not only one of the leading causes of death in the over 65 population but also one of the most prevalent and debilitating conditions (111). Diabetes is a chronic disease or condition that involves the hormone insulin, which helps regulate the amount of glucose in a person’s bloodstream. When cells are in need of energy the pancreas produce insulin; this mechanism allows cells to absorb glucose from the bloodstream. Diabetes occurs when the pancreas does not produce enough insulin or the body has become resistant to its own insulin; this leaves an excess amount of glucose in the bloodstream as there is no insulin present to guide it to the cells (â€Å"Diabetes†). There are two types of diabetes that affects the worldwide population: Type I and Type II. Type I is typically prevalent in children and is characterized by an insulin deficiency. Type II diabetes is adult onset and occurs when the body is resistant to the insulin it produces. Type II affects approximately 90 percent of people with diabetes around the world. Due to the similarity in symptoms between both types... ... Disease Control and Prevention, 01 Aug. 2011. Web. 03 May 2012. . "Diabetes." World Health Organization. World Health Organization, Aug. 2011. Web. 03 May 2012. . "HealthEase." Division of Aging and Community Services. State of New Jersey Department of Health and Senior Services. Web. 03 May 2012. . "Medicare Diabetes Screening Project." Medicare Diabetes Screening Project. Web. 03 May 2012. . Span, Paula. "For Elderly Diabetics, Questions About Aggressive Care." New York Times. New York Times, 11 Apr. 2011. Web. 03 May 2012. . Diabetes: Prevention and Treatment Essay -- Diseases/Disorders Public health emphasizes the importance of prevention and proactively taking care of one’s body. As people grow older, they must follow certain guidelines to ensure that they age healthily and successfully. One of the biggest concerns facing the aging population is chronic diseases. Chronic diseases are long term diseases that have a slow progression. Once chronic diseases pass â€Å"certain symptomatic or diagnostic thresholds,† they become a permanent aspect of an individual’s life because â€Å"medical and personal regimens can sometimes control but can rarely cure them† (Albert and Freeman 105). One chronic condition that is a cause of concern is diabetes. Diabetes is not only one of the leading causes of death in the over 65 population but also one of the most prevalent and debilitating conditions (111). Diabetes is a chronic disease or condition that involves the hormone insulin, which helps regulate the amount of glucose in a person’s bloodstream. When cells are in need of energy the pancreas produce insulin; this mechanism allows cells to absorb glucose from the bloodstream. Diabetes occurs when the pancreas does not produce enough insulin or the body has become resistant to its own insulin; this leaves an excess amount of glucose in the bloodstream as there is no insulin present to guide it to the cells (â€Å"Diabetes†). There are two types of diabetes that affects the worldwide population: Type I and Type II. Type I is typically prevalent in children and is characterized by an insulin deficiency. Type II diabetes is adult onset and occurs when the body is resistant to the insulin it produces. Type II affects approximately 90 percent of people with diabetes around the world. Due to the similarity in symptoms between both types... ... Disease Control and Prevention, 01 Aug. 2011. Web. 03 May 2012. . "Diabetes." World Health Organization. World Health Organization, Aug. 2011. Web. 03 May 2012. . "HealthEase." Division of Aging and Community Services. State of New Jersey Department of Health and Senior Services. Web. 03 May 2012. . "Medicare Diabetes Screening Project." Medicare Diabetes Screening Project. Web. 03 May 2012. . Span, Paula. "For Elderly Diabetics, Questions About Aggressive Care." New York Times. New York Times, 11 Apr. 2011. Web. 03 May 2012. .

My Hometown in the Vietnam

The Vietnamese proverb ‘dat lanh chim dau’, which means ‘wherever there is good soil, there are flocks of birds coming to settle down†, shows that people tend to move to a place in which they can live and make money in a fairly easy way. Ho Chi Minh City is one of the biggest cities in the south of Vietnam, which provides people with a great number of various jobs; therefore, people from many different parts of the country keep on moving to this city, hoping to find out their ‘paradise’. For those who have been living in this city for a long time, more than 10 years for example, their ‘used-to-be paradise’ is getting worse and worse. Sharing these ‘native’ citizens’ viewpoint, I strongly disagree with the flattering statement that Ho Chi Minh city is a much better place to live today than 10 years ago. Pollution is the first thing that makes Ho chi Minh City a worse place to live in. the layout of Ho Chi Minh City was established only for its five hundred thousand residents more than 100 years ago. Its drainage system has been overbooked to drain for a city of over seven million people nowadays. Consequently, the so-called ‘the pearl of the Far East’ is getting more and more polluted. Water pollution is only part of the pollution facing all the dwellers of this biggest city in Vietnam. The air pollution here is no less serious. Thousands of factories are still located inside this city and keep on releasing poisonous smoke. Various means of transportation, especially millions of motorcycles, do contribute to the ever-increasing air pollution in Ho Chi Minh city. The second thing that makes Ho Chi Minh City a worse place to live in is its high cost of living. Nowhere else in Vietnam do you have to pay such great sums of money just to lead a rather simple and really humble life. Food, public utility, means of transportation, tuition fees accommodation and a variety of private services such as tailoring, hairdressing, renovating, etc. here are all much higher than the so-called standard legal income of the majority of the city dwellers. Consequently, they have to struggle hard to make their two ends meet. They do not usually have time to enjoy themselves. In other words, a great number of these city-dwellers just earn enough money to be physical beings, not emotional or spiritual beings. Its increasing crime and disorder also makes Ho Chi Minh City a worse place to live in today than ten years ago. A number of the city dwellers, especially young illiterate guys of lower social classes, cannot earn their living legally. They allow themselves to rob or steal anything they can to satisfy their needs, irrespective of how serious the consequences of their frightening acts are. It is impossible for anyone who dares to live in Ho Chi Minh City to get rid of the lack of safety and order resulting from the above-mentioned kind of crime. In other words, the city dwellers have to face their fate/destiny every minute in their life. To tell the truth, I was born and grew up in Ho Chi Minh City and I am old enough to witness the tremendous, multifaceted changes and social reforms here. However, I can hardly say that I love my hometown very much because I am afraid that it does not deserve my love. Up to now, I have been trying my best to work hard and lead a simple but respectable life here. I do not dare to break any official law or well-established social rule. And I often jeer sarcastically at myself, saying how foolish I am in such a crazy, disorderly environment. Probably, you do not approve of my pessimistic perspectives; but that is me! †